Who should be directly interviewing your reference customers?
When you assign any writer / editor to create a case study, be sure to ask the following:
1. Does the editor have the diplomacy and persistence to gain access to the right people at your prized reference customer, while leaving a great impression?
2. Does the editor have enough business background to immediately understand the customer's business challenges and ask only the right questions?
3. Has the editor ever written about your customer's industry?
4. Will the editor use your reference customer's time efficiently?
5. Does the editor have a keen perception of sensitive and political issues, and the ability to navigate around them?
6. Does the editor have a journalistic bent, to seek out valuable details that you may not be aware of yet?
Case Studies
Written, Edited, or Researched
(in most cases, all 3)
Following are companies which I was entrusted with interviewing on behalf of my client:
24-Hour Fitness
Chemtura
Dassault
Eneco
HCA
Hyatt
MTV Network
Novamex
RTI
Shur-co
SourceForge
Standard Insurance
UPS
and many more.
Following are case studies where I took an editorial role but didn't work directly with the client:
Alvsborg County Council, Sweden
Bill's Dollar Stores
BP Oil
British Airways
Caisse Regionale de Credit Agricole
Dow Chemical
Foreign Exchange Co. of Ireland
IMS America
Liberty Travel
Maricopa Community College District
Mediaset / Fininvest
Merck
Mine Safety Appliances
Pacific Bell
PageMart
Pennsylvania Power & Light
Polk Company
Sara Lee
Sewage and Water Board of New Orleans
Smiths Industries Defence Systems
Sony Broadcast and Professional Europe
SunGard Recovery Services
Swiss Post
Taiwan's National Health Insurance Bureau
Tennessee Valley Authority
Unicredit
Unocal
Upjohn
Whirlpool
and many more.
