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Who should be directly interviewing your reference customers?
When you assign any writer / editor to create a case study, be sure to ask the following:
1. Does the editor have the diplomacy and persistence to gain access to the right people at your prized reference customer, while leaving a great impression?
2. Does the editor have enough business background to immediately understand the customer's business challenges and ask only the right questions?
3. Has the editor ever written about your customer's industry?
4. Will the editor use your reference customer's time efficiently?
5. Does the editor have a keen perception of sensitive and political issues, and the ability to navigate around them?
6. Does the editor have a journalistic bent, to seek out valuable details that you may not be aware of yet?

Following are companies that my clients entrusted me with interviewing on their behalf:

24-Hour Fitness / Chemtura / Dassault / Eneco Netherlands / HCA / Hyatt / MTV Network / Novamex / RTI / Shur-co / SourceForge / Standard Insurance / UPS / Vicor and many more.

Following are case studies where I took an editorial role but did not work directly with the client:

Alvsborg County Council, Sweden / Bill's Dollar Stores / BP Oil British Airways / Caisse Regionale de Credit Agricole / Dow Chemical / Foreign Exchange Co. of Ireland / IMS America / Liberty Travel / Maricopa Community College District / Mediaset / Fininvest / Merck / Mine Safety Appliances / Pacific Bell / PageMart / Pennsylvania Power & Light / Polk Company / Sara Lee / Sewage and Water Board of New Orleans / Smiths Industries Defence Systems / Sony Broadcast and Professional Europe / SunGard Recovery Services / Swiss Post / Taiwan's National Health Insurance Bureau / Tennessee Valley Authority / Unicredit / Unocal / Upjohn / Whirlpool and many more.