Editor on Call Ives Brant

"Ives Brant ... succeeded with every writing project that we assigned to him."

"He knows technology, software, and our complex requirements and has succeeded with every writing project that we assigned to him.

His fees are reasonable, his writing style adapts to our needs, and he ALWAYS meets our deadlines.

"Editor on Call could be a trusted, independent member of most any technology marketing team."

John Colbert, VP, BPM Partners, Inc.

Experience / Expertise
Software * Business Intelligence * BPM / CPM / Performance Management * OLAP * Database * Enterprise Software ERP / CPM / CRM / SCM / ICM * Telecommunications * Venture Capital * Europe * Israel * Startups * Magazine management * Internet * e-commerce * Accounting * IFRS / GAAP * Legal * Medical * Plastic Surgery * Real Estate * Tourism

Call me to discuss your project. I deliver the quality and convenience you need, in your company's style, on your deadline.

White papers, marketing collateral, articles, case studies - or even proofing a press release for 10 minutes as a safety check!

How to Pick an Outside Editor
by Ives Brant

Start with the end deliverable in mnd. If you must deliver a white paper, you want an editor experienced in white papers. Seems obvious, but let's pose a few questions. First, will there be "content providers" the editor can tap to obtain material for the project? If there are multiple content providers, and they have good communication skills, you can probably get away with an editor who doesn't know the subject matter and is relatively inexperienced.

But if the editor will have to learn the subject matter, you need a person who can readily grasp the business application of whatever system or product you need to open up for readers. And that would be someone like me. On the other hand, certain subject matter - such as database technology or microchip design -- where you need to find a unique individual with longstanding knowledge and experience.

If the white paper is intended to show thought leadership, you should pick a writer who is also a thinker and analyst by nature. A person who can think in terms of market spaces, competitive gaps, and positioning will be more valuable to you in the process of formulating a white paper.