"Nothing we can do in marketing is as powerful as the newsletter that Mr. Brant writes for us every two weeks.
In a very challenging market, his writing has generated excellent response rates that have outpaced everything else we do - websites, videos, seminars, press releases - to generate leads and sales."
Pete Scott, Director of Sales, Wyndham Resort & Condominiums, Costa Rica
pete@wyndhamjacobeach.com
When it comes to marketing newsletters, it can be subtle and educational, or direct and highly commercial.
I can handle everything from establishing your editorial calendar, researching and writing, even designing the newsletter and maintaining your database with Adds and Unsubscribes, using highly reputable mailing companies.
Whether your audience is 200 or 200,000 I can provide the right newsletter for you.
Newsletters That Bring Sales
I can deliver to your in-house list, or target up to 500,000 consumers or businesses by zip code, SIC, or other demographics. Unleash the insane power of wide-scale, targeted, safely delivered e-newsletters and e-coupons
The objective of a newsletter is ultimately sales, of course. One of the most important measures is whether people read it. If the recipient doesn't open the newsletter, it won't have much impact or benefit.
Who needs a newsletter? Anyone with a service or product. Most especially, real estate developers, plastic surgeons, dentists, lawyers, and psychological counseling groups.
Are they expensive? No ! And for the response and results, they are phenomenally cheap.
My newsletters have excellent open / read rates (over 25% in many cases, nearly always over 15%) and "immediate website visits" (over 5%). I can verify those numbers for you, on request, online via a third-party organization. By studying the connection between these statistics and the content and images, I've learned which words and photos will get the results you want.
How do you find a newsletter writer who can not only build your image properly, but convey the right messages and help generate sales leads? The good news: you have found one!
As a rule, if the newsletter will delve into a narrow technical topic, you need a true expert in, say, microchip design and style won't matter as much. If you're building a relationship with consumers to sell real estate, you need an editor like me with broad business experience, so that the reader senses competence and confidence between a wide variety of topics.
If you're selling enterprise software, your editor should understand how the enterprise works, and how software fits into it - and absolutely crucial - what marketing messages your B2B target reader has absorbed over the years.
Remember, with newsletters, while it's often a tedious task to link readership directly to sales completed, but the generally accepted measure of newsletter success is readership. With the systems I use, you'll know how many recipients read the e-mail newsletter, how many times they opened it, and how many clicked through to your website. What's more, you'll know which individual subscriber read and clicked through !
