White Papers

The white paper conveys objective thought leadership while subtly reinforcing your company's key messaging. The white paper should be geared to the specific audience, whether IT, executive, finance, or another target reader. Mixing audiences is not recommended. If you have multiple audiences or messages, it is usually better to deliver two or three specifically targeted white papers than a one-size-fits-nobody encyclopedia.

The clearer the audience and message, the stronger we can hit their "pain points." Defining their challenge, explaining how your product or service addresses their problem, and positioning your company advantageously - this is the white paper's value.

Enhancing the white paper's credibility with third-party, authoritative information and original thinking about solutions is helpful to establishing credibility. The more knowledgeable the writer / editor, the more confident and effective the white paper will be.

Often, the client comes to Editor on Call with only a general idea of the white paper topic. Part of Ives Brant’s job is then to help the decision process to narrow it down. In a recent engagement with Oracle and an Oracle VAR, Ives studied the offerings and existing white papers in circulation and was able to propose a fresh, persuasive topic that would support the Oracle partner and Oracle’s product line effectively.

White Papers Written and / or edited

Topics / Titles (Ives Brant was the primary author in most cases)
• Ten Steps to Evaluate and Select Mid-market Software for Corporate Performance Management
• Enterprise Contact Optimization: Reaching Employees and Sustaining Communication During Emergencies
IFRS Readiness: The Critical Role of Software
• The Gap in IT Disaster Recovery
Taking Budgeting from the Spreadsheet to an Enterprise Approach
Leveraging Data in Transactional Systems: 10 Considerations for Technology Selection
Migration from Business Intelligence to Business Performance Management
The Case for Enterprise Dimension Management
Best Practices in Business Performance Management
Incentive Compensation and Sales Performance Management
Predictive Analytics: Manage Forward to Improve Business Performance
The Implementation Choice for SPM: On-premise, or SaaS?
A Unified Solution Approach to BPM
The Build versus Buy Choice for Sales
Performance Management Performance Management and the SMB Market
Business Performance Management for the Mid-Market
From Spreadsheet Chaos to an Integrated BPM Application
Strategic Planning – the Holy Grail of Business Performance Management Comes Within Reach